Corporate social responsibility towards purchase intention across regional identity : a comparison between South Asia and Southeast Asia during COVID-19
H.A.D. M. Arachchi, G.D. Samarasinghe
| Year of publication: |
2022
|
|---|---|
| Authors: | Arachchi, H. A. D. M. ; Samarasinghe, G. D. |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 23.2022, 6, p. 1424-1461
|
| Subject: | brand loyalty | Corporate social responsibility | COVID-19 | customer satisfaction | purchase intention | regional identity | retail | South Asia | Southeast Asia | Südasien | Corporate Social Responsibility | Südostasien | Coronavirus | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09721509221123204 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013479690