Corporate Social Responsibility und die Zahlungsbereitschaft von Konsumenten
Year of publication: |
2011
|
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Authors: | Sichtmann, Christina |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 33.2011, 2, p. 87-97
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Fairer Handel | Fair trade | Zahlungsverhalten | Payment behaviour | Konsumentenverhalten | Consumer behaviour | Auktionstheorie | Auction theory |
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