Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Year of publication: |
2023
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Authors: | Atanga, Barbara Apaalabono ; Mattila, Anna S. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 113.2023, p. 1-8
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Subject: | Corporate sociopolitical activism (CSA) | Activism | Contribution type | Perceived impact | Perceived sincerity | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility |
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