Corporate Star Wars — Can Entrepreneurs and the Marketing Department Co‐exist?
Year of publication: |
1986
|
---|---|
Authors: | Strage, Henry M. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 4.1986, 1, p. 62-76
|
Publisher: |
MCB UP Ltd |
Subject: | Entrepreneurship | Marketing Management |
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