Corporate strategic marketing: a new task for top management
Year of publication: |
2007
|
---|---|
Authors: | Parvinen, Petri ; Tikkanen, Henrikki ; Aspara, Jaakko |
Published in: |
Business Strategy Series. - Emerald Group Publishing Limited, ISSN 1751-5645, ZDB-ID 2269745-7. - Vol. 8.2007, 2, p. 132-141
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategic marketing | Markets | Corporate strategy |
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