Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
vorgelegt von Dipl.-Kfm. Stefan Simon Wamsler
| Year of publication: |
[2018?]
|
|---|---|
| Authors: | Wamsler, Stefan |
| Other Persons: | Brettel, Malte (degree supervisor) ; Piller, Thomas (degree supervisor) |
| Institutions: | RWTH Aachen (degree granting) |
| Publisher: |
Aachen : Apprimus |
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Markenwert | Brand equity | Nachhaltigkeitsbericht | Sustainability reporting | Empirische Methode | Empirical method |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 258 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2018 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012138973