Corporate Sustainability Branding : Nachhaltigkeits- und stakeholderorientierte Profilierung von Unternehmensmarken
Steffen Hermann
| Year of publication: |
2005 ; 1. Aufl.
|
|---|---|
| Authors: | Hermann, Steffen |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Umweltmanagement | Environmental management | Unternehmensethik | Business ethics | Stakeholder | Zielgruppe | Target group | Theorie | Theory | Deutschland | Germany | Markenpolitik | Nachhaltigkeit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 371 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Leipzig, Handelshochschule, Diss., 2004 |
| Notes: | Literaturverz. S. 345 - 371 Pb. : ca. EUR 55.90 |
| ISBN: | 3-8244-8285-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002524747