Corporate sustainable development and marketing communications on social media : Fortune 500 enterprises
Year of publication: |
July 2017
|
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Authors: | Lee, Ya-Ching |
Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 26.2017, 5, p. 569-583
|
Subject: | customer centric | overconsumption | sustainability | sustainable mindsets | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development | Social Web | Social web | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management |
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