Corporate videos from a corporate identity perspective
Marianne Grove Ditlevsen/Peter Kastberg
| Year of publication: |
2020
|
|---|---|
| Authors: | Grove Ditlevsen, Marianne ; Kastberg, Peter |
| Published in: |
Werbung für alle Sinne : multimodale Kommunikationsstrategien. - Wiesbaden : Springer VS, ISBN 3-658-25128-X. - 2020, p. 195-215
|
| Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Bespielte Medien | Pre-recorded media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-25129-1_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012271625