Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees
Year of publication: |
2000
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Authors: | Hartline, Michael D. ; Maxham III, James G. ; McKee, Daryl O. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 2, p. 35-50
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