Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Helen Inseng Duh
| Year of publication: |
2021
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|---|---|
| Authors: | Duh, Helen Inseng |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 5/6, p. 453-476
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| Subject: | social media | YouTube | Facebook | Instagram | cosmetics interest | e-WOM | information pass-along | female millennials | purchase intention | AIDA model | Social Web | Social web | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kosmetik | Cosmetics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2021.118250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012670700