The Cosmopolitan Corporation - Breaking news: The world actually isn't flat. Geographic, cultural, and political differences among markets matter, often quite a lot. Smart multinationals appreciate diversity and turn it to their advantage.
| Year of publication: |
2011
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|---|---|
| Authors: | Ghemawat, Pankaj |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2011, p. 92-100
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