Cosmopolitanism : concept and measurement
Year of publication: |
2012
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Authors: | Saran, Anshu ; Kalliny, Morris |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 5, p. 282-291
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Subject: | cosmopolitanism | global consumerism | scale development | confirmatory factor analysis | international marketing | Globalisierung | Globalization | Faktorenanalyse | Factor analysis | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Messung | Measurement | Welt | World |
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