Cost economies in the global advertising and marketing services business
Year of publication: |
2004
|
---|---|
Authors: | Silk, Alvin J. ; Berndt, Ernst R. |
Published in: |
The global market : developing a strategy to manage across borders. - San Francisco, Calif. : Jossey-Bass, ISBN 0-7879-6857-9. - 2004, p. 217-257
|
Subject: | Werbewirtschaft | Advertising industry | Multinationales Unternehmen | Transnational corporation | Skalenertrag | Returns to scale | Schätzung | Estimation | Welt | World |
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