Cost innovation : preparing for a "value-for-money" revolution
Year of publication: |
2010
|
---|---|
Authors: | Williamson, Peter J. |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 43.2010, 2/3, p. 343-353
|
Subject: | Geschäftsmodell | Business model | Multinationales Unternehmen | Transnational corporation | Niedrigpreisstrategie | Low-cost strategy | Schwellenländer | Emerging economies |
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