Cost matters to small and medium enterprises : a study of Malaysia food and beverage manufacturing
Faizal Diana-Rose and Mohd-Ashhari Zariyawati
Year of publication: |
2019
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Authors: | Diana-Rose, Faizal ; Zariyawati, Mohd-Ashhari |
Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 18.2019, 3, p. 219-230
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Subject: | branding | cost | entrepreneur | food and beverage products | small and medium enterprises | SMEs | packaging | product value | partial least squares structural equation model | PLS-SEM | Malaysia | KMU | SME | Ernährungsindustrie | Food industry | Getränkeindustrie | Beverage industry |
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