Cost performance of Italian football clubs : analysing the role of marketing and sponsorship
Year of publication: |
2014
|
---|---|
Authors: | Barris, Carlos Pestana ; Scafarto, Vincenzo ; Samagaio, António |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 15.2014, 4, p. 253-271
|
Subject: | Football | Italy | Technical efficiency | Stochastic frontier model | Italien | Fußball | Technische Effizienz | Sponsoring | Sponsorship | Profisport | Professional sports |
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