COSTA: Contribution Optimizing Sales Territory Alignment - Do not balance territories when maximizing profit is possible
Year of publication: |
1998
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Authors: | Skiera, Bernd ; Albers, Sönke |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 17.1998, 3, p. 196-213
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