Costco and the Aussie Shopper: a case study of the market entry of an international retailer
Year of publication: |
2012
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Authors: | Minahan, Stella Marie ; Huddleston, Patricia ; Bianchi, Constanza |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 22.2012, 5 (1.12.), p. 507-527
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Costco and the Aussie Shopper : a case study of the market entry of an international retailer
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