Could Businesses like Nudges? Managers’ Attitudes Towards Nudges Directed at Their Business or at Their Customers

Behaviorally informed policies of interventions in choice architecture are growingly used to nudge people towards socially desirable behaviors. While consumers are usually the target of those nudges, businesses often serve as “nudging agents" on behalf of government regulation, or may be the target of governmental nudges themselves. Businesses' support of such behavioral policies might be critical for their implementation, but the perceptions of managers towards nudges has never been directly assessed. We distinguish between government-to-business (G2B) nudges vs. government-to-business-to-consumer (G2B2C) nudges and provide first evidence of business managers' attitudes towards such interventions. We discover an overall high level of support for nudges, and in particular for G2B nudges, with variations between types of nudges, the domain that they operate in, and whether they benefit the business or the consumer