Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews
Year of publication: |
2016
|
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Authors: | Li, Xitong |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 33.2016, 1, p. 171-201
|
Subject: | deal promotion | difference-in-differences | moderating roles | online deals | online group sales | online reviews | propensity score matching | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Verkaufsförderung | Sales promotion | Virales Marketing | Viral marketing | Social Web | Social web | Reputation | Internet | Konsumentenverhalten | Consumer behaviour |
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