Counter-Cyclical Price Promotion : Capturing Seasonal Category Expansion Under Endogenous Consumption
Year of publication: |
2018
|
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Authors: | Kwon, Minjung |
Other Persons: | Erdem, Tulin (contributor) ; Ishihara, Masakazu (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Saisonale Schwankungen | Seasonal variations |
Extent: | 1 Online-Ressource (55 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 20, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3138863 [DOI] |
Classification: | C33 - Models with Panel Data ; C35 - Discrete Regression and Qualitative Choice Models ; D12 - Consumer Economics: Empirical Analysis ; L81 - Retail and Wholesale Trade; Warehousing ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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