Counteracting strategic purchase deferrals : the impact of online retailers' return policy decisions
Year of publication: |
2016
|
---|---|
Authors: | Altug, Mehmet Sekip ; Aydinliyim, Tolga |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 18.2016, 3, p. 376-392
|
Subject: | OM-marketing interface | retailing | pricing and revenue management | returns | strategic purchase deferrals | rational expectations | Revenue-Management | Revenue management | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beschaffung | Procurement | Rationale Erwartung | Rational expectations | Einzelhandelspreis | Retail price |
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