Counterfactual Thinking and Advertising Responses
Year of publication: |
2002
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Authors: | Krishnamurthy, Parthasarathy ; Sivaraman, Anuradha |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2002, 4, p. 650-658
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Saved in:
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