Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
Jiahan Li, Mahsa Ghaffari, Lin Su
| Year of publication: |
2020
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|---|---|
| Authors: | Li, Jiahan ; Ghaffari, Mahsa ; Su, Lin |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 5, p. 546-560
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| Subject: | Non-deceptive counterfeit | Social identity | Social risk | Risk reduction | China | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00197-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012297825