Countering negative country-of-origin effects : the role of evaluation mode
Year of publication: |
2010
|
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Authors: | Chu, Po-young ; Chang, Chia-chi ; Chen, Chia-yi ; Wang, Tzu-yun |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 7/8, p. 1055-1076
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Subject: | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Computerindustrie | Computer industry | Taiwan | China |
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