Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion
Year of publication: |
2005
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Authors: | Bradford, Kevin D. ; Gundlach, Gregory T. ; Wilkie, William L. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 24.2005, 2, p. 284-298
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