Countertrade - eine alternative Marketing-Strategie
Berndt R. Samsinger
| Year of publication: |
1986
|
|---|---|
| Authors: | Samsinger, Berndt R. |
| Publisher: |
Bern [u.a.] : Haupt |
| Subject: | Tausch | Kompensationsgeschäft | Offset agreement | Internationales Marketing | International marketing | Marketing | Weltwirtschaft | Tauschhandel |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIII, 285 S. |
|---|---|
| Series: | Schriftenreihe des Instituts für Betriebswirtschaftliche Forschung an der Universität Zürich. - Bern [u.a.] : Haupt, ZDB-ID 121904-2. - Vol. 54 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Zürich, Univ., Diss., 1986 |
| Notes: | Literaturverz. S. 263 - 285 |
| ISBN: | 3-258-03597-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013278585