Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Year of publication: |
2008
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Authors: | Grewal, Rajdeep ; Chakravarty, Anindita ; Ding, Min ; Liechty, John |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 4, p. 261-272
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