Country Branding : Strategies and Experiences in South America
Year of publication: |
2013
|
---|---|
Authors: | Echeverri, Lina Maria ; Estay-Niculcar, Christian A. ; Rosker, Eduardo |
Publisher: |
[S.l.] : SSRN |
Subject: | Südamerika | South America | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Revista Estudios y Perspectivas en Turismo, Vol. 21, pp. 288-305, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 1, 2012 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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