Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Dongjin Li, Shenghui An and Cheng Lu Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Li, Dongjin ; An, Shenghui ; Wang, Cheng Lu |
| Published in: |
Business, finance and economics of China. - New York, NY : Nova Science Publ., ISBN 1-60741-299-3. - 2010, p. 167-173
|
| Subject: | Japan | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | China | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009155592