Country image at risk : spillover effects of product-harm crises and the role of trust
Year of publication: |
2021
|
---|---|
Authors: | Aichner, Thomas ; Wilken, Robert ; Coletti, Paolo |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 2, p. 73-89
|
Subject: | attitude deterioration | brand transgression | consumer trust | country of origin | Product-harm crisis | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Herkunftsbezeichnung | Designation of origin | Spillover-Effekt | Spillover effect | Produktqualität | Product quality | Krisenmanagement | Crisis management |
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