Country image: Consumer evaluation of product category extensions
Year of publication: |
1996
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Authors: | Agarwal, Sanjeev ; Sikri, Sameer |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 13.1996, 4, p. 23-39
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Saved in:
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