Country of origin and brand image influences on perceptions of online game quality
Sang Jin Kim, Yung Kyun Choi, Kyung Hoon Kim and Honglei Liu
| Year of publication: |
November-December 2015
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|---|---|
| Authors: | Kim, Sang Jin ; Choi, Yung Kyun ; Kim, Kyung Hoon ; Liu, Honglei |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 6, p. 389-398
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| Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Produktqualität | Product quality | Computerspiel | Video game | Marktforschung | Market research | China | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1554 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508886