Country of origin and intrinsic cues in product evaluation : when are they important?
By Phil W. Berger
| Year of publication: |
1994
|
|---|---|
| Authors: | Berger, Phil W. |
| Subject: | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality | Schätzung | Estimation | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 119 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Pullman, Wash., Washington State Univ., College of Business and Economics, Diss., 1994 |
| Notes: | Kopie, ersch. im Verl. UMI, Ann Arbor, Mich. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002183871