Country-of-origin and social resistance in host countries : the case of a Chinese firm
Year of publication: |
May/June 2018
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Authors: | Yu, Yang ; Liu, Yulong |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1520-6874, ZDB-ID 2070466-5. - Vol. 60.2018, 3, p. 347-363
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Subject: | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Multinationales Unternehmen | Transnational corporation | China | Herkunftsbezeichnung | Designation of origin |
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