COUNTRY OF ORIGIN AS A BRAND: THE CASE OF NEW ZEALAND LAMB
Year of publication: |
2004-11-18
|
---|---|
Authors: | Clemens, Roxanne ; Babcock, Bruce A. |
Publisher: |
AgEcon Search |
Subject: | brand story | COOL | country brand | country of origin labeling | lamb | lamb exports | New Zealand | Marketing | International Relations/Trade |
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