Country of origin as a determinant of young Europeans' buying attitudes : marketing implications
Year of publication: |
2018
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Authors: | Bartosik-Purgat, Małgorzata |
Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 9.2018, 1, p. 123-142
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Subject: | country of origin effect | buying decisions | young Europeans | brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | EU-Staaten | EU countries | Ursprungsregeln | Rules of origin | Jugendliche | Youth | Europa | Europe | Markenartikel | Brand |
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