Country of Origin Attitudes in Mexico: The Malinchismo Effect
Year of publication: |
1997
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Authors: | Bailey, William ; Gutierrez de Pineres, Sheila Amin |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 9.1997, 3, p. 25-42
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