Country‐of‐origin contingencies
Year of publication: |
2008
|
---|---|
Authors: | Josiassen, Alexander ; Lukas, Bryan A. ; Whitwell, Gregory J. |
Other Persons: | Chao, Paul (ed.) |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 25.2008, 4, p. 423-440
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country‐of‐origin | Product specification | Consumers | International marketing | Australia |
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