Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Year of publication: |
2013
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Authors: | Cedrola, Elena ; Battaglia, Loretta |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 4, p. 394-408
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Subject: | country of origin in BTB | cultural distance and business relationships | firm reputation in BTB | brand image in BTB | Italian firms in China | Firmenimage | Corporate reputation | China | Markenimage | Brand image | Italien | Italy | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Kulturelle Identität | Cultural identity | Ursprungsregeln | Rules of origin | Interkulturelles Management | Cross-cultural management | B-to-B-Marketing | Business-to-business marketing | Multinationales Unternehmen | Transnational corporation |
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