Country of origin effect in international business : strategic and consumer perspectives
edited by Marzanna K. Witek-Hajduk and Anna Grudecka
| Year of publication: |
2024
|
|---|---|
| Other Persons: | Witek-Hajduk, Marzanna Katarzyna (ed.) ; Grudecka, Anna (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Multinationales Unternehmen | Transnational corporation | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Internationales Marketing | International marketing |
Online Resource
| Extent: | 1 online resource |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-1-003-41363-9 ; 1-003-41363-3 ; 978-1-000-98860-4 ; 1-000-98860-0 ; 978-1-000-98859-8 ; 1-000-98859-7 ; 978-1-032-53787-0 ; 978-1-032-53790-0 |
| Other identifiers: | 10.4324/9781003413639 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014493564