Country of origin effect : looking back and moving forward
Year of publication: |
2019
|
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Other Persons: | Cheah, Isaac (ed.) ; Phau, Ian (ed.) ; Aiello, Gaetano (ed.) |
Publisher: |
2019: London : Routledge |
Subject: | Marketing | Markenimage | Brand image | Konsumentenpräferenzen | Consumer preferences |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | x, 154 Seiten Illustrationen 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
ISBN: | 978-0-367-20188-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Akdeniz, M. Billur, (2014)
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Schmal, Sina Kim, (2016)
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Introduction: Country of origin effect : looking back and moving forward
Cheah, Isaac, (2019)
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Introduction: Country of origin effect : looking back and moving forward
Cheah, Isaac, (2019)
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Special issue: country of origin effect : looking back and moving forward
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