Country of origin effect : research evolution, basic constructs and firm implications
Year of publication: |
2012
|
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Authors: | Matarazzo, Michela |
Published in: |
International marketing and the country of origin effect : the global impact of 'Made in Italy'. - Cheltenham [u.a.] : Edward Elgar Pub, ISBN 978-1-78195-560-4. - 2012, p. 23-42
|
Subject: | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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