Country of origin effects in international marketing channels
Year of publication: |
2017
|
---|---|
Authors: | Moon, Byeong-Joon ; Oh, Han-Mo |
Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 34.2017, 2, p. 224-238
|
Publisher: |
Emerald Publishing Limited |
Subject: | Country-of-origin | Behavioural factors | Country-induced bias | International marketing channel | Overseas distributors |
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