Country-of-origin effects on consumers' evaluations of automobiles : perspectives from a developing nation
Year of publication: |
2010
|
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Authors: | Sohail, M. Sadiq ; Sahin, Osman Gokhan |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 3, p. 245-257
|
Subject: | Internationales Marketing | International marketing | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Kraftfahrzeug | Motor vehicle | Saudi-Arabien | Saudi Arabia |
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