Country of Origin Image and Foreign Markets Strategy : Analysis of the Brazilian Cosmetics Company Natura
Year of publication: |
2015
|
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Authors: | Sutter, Mariana |
Other Persons: | MacLennan, Maria Laura (contributor) ; Fernandes, Carolina (contributor) ; Oliveira Jr, Moacir (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Brasilien | Brazil | Herkunftsbezeichnung | Designation of origin | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Revista Brasileira De Marketing 4(3), 2015 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 31, 2015 erstellt |
Classification: | M1 - Business Administration |
Source: | ECONIS - Online Catalogue of the ZBW |
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