Country-of-origin image: measurement and cross-national testing
Year of publication: |
2005
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Authors: | Pereira, Arun ; Hsu, Chin-Chun ; Kundu, Sumit K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 1, p. 103-106
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