Country of origin research revisited: seeking new methods and variables
guest editores: Eunju Ko , Byeong-Joon Moon and Peter Magnusson
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Ko, Eunju (ed.) ; Moon, Byeong-joon (ed.) ; Magnusson, Peter (ed.) |
| Publisher: |
Bingley : Emerald |
| Extent: | Seite 162-352 Illustrationen |
|---|---|
| Series: | International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. volume 34, number 2 (2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 10 Beiträge |
| ISBN: | 978-1-78714-857-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673978