Country resources, country image, and exports : country branding and international marketing implications
Year of publication: |
2016
|
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Authors: | Sun, Qin ; Paswan, Audhesh K. ; Tieslau, Margie A. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 233-246
|
Subject: | Country image | country branding | exports | institutional theory | panel data model | resource advantage theory | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Internationales Marketing | International marketing | Export | Welt | World | Markenführung | Brand management |
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